While doing some web browsing, I happened upon a page that features images of spectacular vehicle wraps.
Using a really creative wrap, one can instantly attract attention…and trick the eye! It’s possible to make a car or truck appear to be made of a different material, or to be some other object entirely. A well-conceived and executed vehicle wrap should cause people to look twice with surprise and admiration.
Of course, in advertising, the goal is to attract attention AND implant a strong message. Logos, slogans, company names and websites should be prominent and an integral part of the design.
To monitor the success of an advertising wrap, have it display a unique website address and/or phone number. Contacts initiated from your wrap can then be accurately tracked.