Perhaps you attended the San Diego Comic-Con, and you admired the enormous graphics covering the Hilton and Marriott hotels at either end of the convention center. Did you wonder how those advertisements were placed on such large buildings?
It isn’t easy. A building wrap must first be visualized. The chosen super-high resolution graphic must be attractive, and sized to fit the building in a way that is pleasing and visually effective. A building’s angles and projections must be taken into account, and incorporated into the desired overall effect, or simply avoided. Wraps are very easily applied to windows and continuous smooth surfaces; rough or uneven surfaces prove to be more of a challenge.
The image is then divided into an array of rectangular panels. Using a large format printer (which can print on rolls of material as wide as 64 inches), these panels of adhesive vinyl (or see-through mesh material for windows) are printed.
The application of these panels to a building is by far the most challenging part of the process. The surface of the building must be clean and dry. The panels are applied carefully one at a time, using a lift device, scaffolding, or a window cleaning platform. Care must be taken that the panels are applied accurately. Removing and reapplying large adhesive panels on a skyscraper (especially if the weather is difficult) is a work-intensive, headache-inducing ordeal!