The best color combinations for a sign.

Visibility is the most important element in outdoor signage. Signs, banners, posters and other graphics meant to be easily seen and understood at a distance should use a simple, contrasting color scheme that stands out clearly. According to the Outdoor Advertising Association of America, the most visible color combinations for a sign are:

BLACK on YELLOW

BLACK on WHITE

YELLOW on BLACK

WHITE on BLUE

GREEN on WHITE

BLUE on YELLOW

WHITE on GREEN

WHITE on BROWN

BROWN on YELLOW

BROWN on WHITE

YELLOW on BROWN

RED on WHITE

YELLOW on RED

RED on YELLOW

WHITE on RED

An easy way to test visibility is to simply print the sign on letter-sized paper and view it from an appropriate distance . One glance should suffice to quickly understand the sign’s message, and to determine the graphic’s visual appeal.

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