Both writers and graphic designers want to make an impact. They want their words to seem truthful and authoritative. The written word is a form of communication that tends to convey authority, but which font does this best?
Here’s an interesting article that explains why the Baskerville font is believed to create the most credulity among readers. This unadorned font allows almost unconscious absorption of information, making statements more likely to be accepted and less likely to be dismissed.
The second most authoritative font is Computer Modern.