Tag Archives: advertising

Smart budgeting for business marketing.

Your marketing dollars should deliver the most bang for the buck. So you must budget smartly. First, determine the amount you plan to spend. While it varies by company and industry, typically a marketing budget amounts to 3-5% of total … Continue reading

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Feather banners have many advantages.

Feather banners are a versatile and effective way to draw attention to a business or event. Feather banners, also called feather flags or flutter flags, are a type of vertical banner that can be commonly seen outside at festivals, sporting … Continue reading

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Smartly designed signs increase business.

It might be hard to believe, but according to the Small Business Administration, fifty percent of a small retail company’s business can be attributed to its signage. First impressions are extremely important. People who observe a sign outside a business … Continue reading

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The best color combinations for a sign.

Visibility is the most important element in outdoor signage. Signs, banners, posters and other graphics meant to be easily seen and understood at a distance should use a simple, contrasting color scheme that stands out clearly. According to the Outdoor … Continue reading

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Often overlooked places to advertise.

The opportunities to advertise your business are numerous. In addition to the usual media, your company’s ads can appear in more unusual places that you might overlook. These include: –Pedicabs –Taxis and airport shuttles –On buses, at bus stops or … Continue reading

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Promotional items that create a bad impression.

A well-chosen promotional item is a fantastic way to effectively advertise your business. Placing your logo or slogan on a valuable, useful or unusual product ensures that your brand will be remembered. But it’s essential that your marketing campaign produces … Continue reading

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Reverse marketing: from Action to Attention.

Many reading this blog will recognize the acronym AIDA. In marketing and advertising, AIDA describes one ideal course of consumer engagement. Many effective advertisements first grab Attention (A) then lead to Interest (I) then to Desire (D) and finally to … Continue reading

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