Tag Archives: business marketing

A business marketing lesson from street performers.

This weekend I took a long walk through downtown San Diego. I strolled in the warm sunshine along the Embarcadero and up through Balboa Park. During the walk I enjoyed the performances of several entertaining and very talented street performers. … Continue reading

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Successful marketing with direct mail.

While most marketers understand that selectivity and person-to-person communication are the primary benefits of direct mail, they often neglect to use the time-tested techniques that have been documented by successful marketers for decades. What is the most important element in … Continue reading

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