Tag Archives: communication

Make your business pitch in a San Diego elevator!

Opportunities to pitch your business, product or service in San Diego are endless. After all, there are hundreds of elevators! Exactly how do you formulate an effective elevator pitch? Think of your pitch as a quick verbal summary of your … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,

Errors to avoid when writing business copy.

Nothing damages credibility like poor writing, or a careless error. Your company will not be portrayed in a good light if blunders show up in your copy writing. You’ve spent hours crafting a careful message, so don’t be impatient with … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,

How to find media outlets for a marketing campaign.

Do you want to grow your business? Are you contemplating a marketing campaign using local media, but don’t know where you might advertise? To find useful information on prominent local media outlets, check out the following: –Wikipedia.org offers information on … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,

Which font conveys the most authority?

Both writers and graphic designers want to make an impact. They want their words to seem truthful and authoritative. The written word is a form of communication that tends to convey authority, but which font does this best? Here’s an … Continue reading

Posted in Uncategorized | Tagged , , , , , , , ,

A business marketing lesson from street performers.

This weekend I took a long walk through downtown San Diego. I strolled in the warm sunshine along the Embarcadero and up through Balboa Park. During the walk I enjoyed the performances of several entertaining and very talented street performers. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,

Fun ideas for your company newsletter.

No one likes a boring newsletter. So add fun, flavor, and something unexpected! Of course, everyone must read the latest about your terrific products or services, outstanding employees, exciting upcoming events, important company news and announcements… But an occasional smile, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,

Smartly designed signs increase business.

It might be hard to believe, but according to the Small Business Administration, fifty percent of a small retail company’s business can be attributed to its signage. First impressions are extremely important. People who observe a sign outside a business … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,