Tag Archives: editing

Errors to avoid when writing business copy.

Nothing damages credibility like poor writing, or a careless error. Your company will not be portrayed in a good light if blunders show up in your copy writing. You’ve spent hours crafting a careful message, so don’t be impatient with … Continue reading

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Quotes about writers and how to write.

I learned never to empty the well of my writing, but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed it. …Ernest … Continue reading

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How to write a powerful headline.

If you poll some of the most successful copywriters, they’ll agree that a great headline emerges after dozens are discarded. In other words, plan to write a lot! Keep in mind that a powerful headline often creates curiosity, promises the … Continue reading

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Tips for effective graphic design.

Are the documents being designed for your organization getting tossed or getting attention? Whether you’re creating a business card, poster, brochure, advertisement, newsletter or proposal, effective design can be the difference between sale and fail. The “look and feel” of … Continue reading

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Write well. (Use your MEDS.)

To write well, simply use your MEDS.  Huh? M  =  memorable E  =  energetic D  =  direct S  =  simple To make your writing MEMORABLE, use your natural voice.  You aren’t a lifeless computer, you’re an interesting person with a … Continue reading

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Tips for effective newsletters.

Communication with your customers is vitally important, and one great way to reach customers is with an effective newsletter. In your newsletter, new products and services, useful facts, insights and opinions should be transmitted to your customers in a way … Continue reading

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