Tag Archives: mail

Successful marketing with direct mail.

While most marketers understand that selectivity and person-to-person communication are the primary benefits of direct mail, they often neglect to use the time-tested techniques that have been documented by successful marketers for decades. What is the most important element in … Continue reading

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Marketing with greeting cards.

Here’s a unique and highly-effective marketing idea: send greeting cards! Everyone hates junk mail and bills. What a joy to check your mail and find a beautiful greeting card! We love to receive greeting cards from family and friends, and … Continue reading

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