Tag Archives: sales

Make your business pitch in a San Diego elevator!

Opportunities to pitch your business, product or service in San Diego are endless. After all, there are hundreds of elevators! Exactly how do you formulate an effective elevator pitch? Think of your pitch as a quick verbal summary of your … Continue reading

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Free marketing consultation for your business.

Does your business or organization require a comprehensive marketing analysis and makeover? The experienced professionals at Allegra Marketing – Print – Web – Mail, San Diego would be pleased to help you. Learn how you can achieve your business goals … Continue reading

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How to prepare for a successful trade show.

Trade shows are an excellent opportunity to make sales, build relationships and collect qualified leads. To prepare for your successful participation, you should consider following these steps: 1. Set specific goals. Have a plan outlined with measurable goals. Are you … Continue reading

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A business marketing lesson from street performers.

This weekend I took a long walk through downtown San Diego. I strolled in the warm sunshine along the Embarcadero and up through Balboa Park. During the walk I enjoyed the performances of several entertaining and very talented street performers. … Continue reading

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Smart budgeting for business marketing.

Your marketing dollars should deliver the most bang for the buck. So you must budget smartly. First, determine the amount you plan to spend. While it varies by company and industry, typically a marketing budget amounts to 3-5% of total … Continue reading

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Smartly designed signs increase business.

It might be hard to believe, but according to the Small Business Administration, fifty percent of a small retail company’s business can be attributed to its signage. First impressions are extremely important. People who observe a sign outside a business … Continue reading

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Reverse marketing: from Action to Attention.

Many reading this blog will recognize the acronym AIDA. In marketing and advertising, AIDA describes one ideal course of consumer engagement. Many effective advertisements first grab Attention (A) then lead to Interest (I) then to Desire (D) and finally to … Continue reading

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