Tag Archives: trade shows

How to prepare for a successful trade show.

Trade shows are an excellent opportunity to make sales, build relationships and collect qualified leads. To prepare for your successful participation, you should consider following these steps: 1. Set specific goals. Have a plan outlined with measurable goals. Are you … Continue reading

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The difference between flyers, handbills, leaflets, brochures and pamphlets.

One interesting aspect of the modern English language is its abundant vocabulary. Often several different words can be found to express one idea or thing. But this can create confusion. What exactly is the difference between flyers, handbills, leaflets, brochures … Continue reading

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The best material for a sign, exhibit or poster.

Which material would work best for your sign, exhibit or poster? There are several types of board that can be used for directly printed or mounted graphics. Foamcore, Ultraboard, Gatorboard, Plasticore… The names sound very similar, so what makes each … Continue reading

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Low cost advertising: bookmarks.

Three things to consider: 1. Bookmarks never seem to be around when you need one. 2. Bookmarks are easy and inexpensive to produce. 3. The people who’d appreciate having a bookmark are highly desirable customers. Educated readers are typically upscale … Continue reading

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Printing for San Diego conventions and trade shows.

Preparing for a convention or trade show can be a difficult, work-intensive project.  Developing a central message, the design of your booth or display, the development of presentations, the printing of posters, banners and flyers…  It’s quite an undertaking!  Every … Continue reading

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