Here’s a great idea. Ask for a tour of your local print shop! Printers are usually happy to show prospective or existing customers the workings of their facility.
Exposure to every aspect of printing–from graphic design, to the offset printing presses and digital copy machines, to cutting, drilling, scoring, folding, collating, inserting, padding, punching, stitching, coiling, book and booklet making, and the many other processes in bindery–will provide you with a better understanding of the options available for your business or for your product.
Asking pertinent questions during your tour might uncover a path or process that would be otherwise unconsidered. New ideas to improve your company’s messaging or product might emerge. You might discover an unexpected way to reduce costs. Artists, writers and potential self-publishers shouldn’t pass up the opportunity to expand their knowledge.
And as with any behind-the-scenes tour, it’s just plain fascinating to learn something new!
A tour is a great way to get to know your printer better. It will likely result in better service and mutual understanding, which is a benefit to everyone involved!