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Tag Archives: advertising
Errors to avoid when writing business copy.
Nothing damages credibility like poor writing, or a careless error. Your company will not be portrayed in a good light if blunders show up in your copy writing. You’ve spent hours crafting a careful message, so don’t be impatient with … Continue reading
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Tagged advertising, business, communication, editing, grammar, language, marketing, publishing, small business, writing
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Free marketing consultation for your business.
Does your business or organization require a comprehensive marketing analysis and makeover? The experienced professionals at Allegra Marketing – Print – Web – Mail, San Diego would be pleased to help you. Learn how you can achieve your business goals … Continue reading
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Tagged advertising, business, direct mail, entrepreneurs, management, marketing, printing, promotions, sales, san diego, small business, success
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How to find media outlets for a marketing campaign.
Do you want to grow your business? Are you contemplating a marketing campaign using local media, but don’t know where you might advertise? To find useful information on prominent local media outlets, check out the following: –Wikipedia.org offers information on … Continue reading
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Tagged advertising, business, commerce, communication, entrepreneurs, magazines, marketing, media, newspapers, small business
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Increase the online visibility of a small business.
When potential customers search the internet, do they immediately see your business? Or do they see the competition? Today, it’s essential to have high visibility online. Particularly if you’re a small business. To be successful, consumers must find you. Millions … Continue reading
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Tagged advertising, business, internet, marketing, seo, small business, success
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A business marketing lesson from street performers.
This weekend I took a long walk through downtown San Diego. I strolled in the warm sunshine along the Embarcadero and up through Balboa Park. During the walk I enjoyed the performances of several entertaining and very talented street performers. … Continue reading
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Tagged advertising, business, business marketing, communication, customers, marketing, sales, san diego, small business, success
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The difference between flyers, handbills, leaflets, brochures and pamphlets.
One interesting aspect of the modern English language is its abundant vocabulary. Often several different words can be found to express one idea or thing. But this can create confusion. What exactly is the difference between flyers, handbills, leaflets, brochures … Continue reading
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Tagged advertising, brochures, business, flyers, marketing, pamphlets, printing, small business, trade shows, writing
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The best material for a sign, exhibit or poster.
Which material would work best for your sign, exhibit or poster? There are several types of board that can be used for directly printed or mounted graphics. Foamcore, Ultraboard, Gatorboard, Plasticore… The names sound very similar, so what makes each … Continue reading
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Tagged advertising, art, artists, business printing, commercial printing, large format, posters, printing, signs, trade shows
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Smart budgeting for business marketing.
Your marketing dollars should deliver the most bang for the buck. So you must budget smartly. First, determine the amount you plan to spend. While it varies by company and industry, typically a marketing budget amounts to 3-5% of total … Continue reading
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Tagged advertising, business, direct mail, management, marketing, marketing ideas, sales, small business, strategic marketing, success
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Feather banners have many advantages.
Feather banners are a versatile and effective way to draw attention to a business or event. Feather banners, also called feather flags or flutter flags, are a type of vertical banner that can be commonly seen outside at festivals, sporting … Continue reading
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Tagged advertising, banners, business, events, feather banners, flags, flutter flags, promotions, signs, small business
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Smartly designed signs increase business.
It might be hard to believe, but according to the Small Business Administration, fifty percent of a small retail company’s business can be attributed to its signage. First impressions are extremely important. People who observe a sign outside a business … Continue reading
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Tagged advertising, business, communication, graphic design, management, retail, sales, signs, small business, success
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