Tag Archives: advertising

Errors to avoid when writing business copy.

Nothing damages credibility like poor writing, or a careless error. Your company will not be portrayed in a good light if blunders show up in your copy writing. You’ve spent hours crafting a careful message, so don’t be impatient with … Continue reading

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Free marketing consultation for your business.

Does your business or organization require a comprehensive marketing analysis and makeover? The experienced professionals at Allegra Marketing – Print – Web – Mail, San Diego would be pleased to help you. Learn how you can achieve your business goals … Continue reading

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How to find media outlets for a marketing campaign.

Do you want to grow your business? Are you contemplating a marketing campaign using local media, but don’t know where you might advertise? To find useful information on prominent local media outlets, check out the following: –Wikipedia.org offers information on … Continue reading

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Increase the online visibility of a small business.

When potential customers search the internet, do they immediately see your business? Or do they see the competition? Today, it’s essential to have high visibility online. Particularly if you’re a small business. To be successful, consumers must find you. Millions … Continue reading

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A business marketing lesson from street performers.

This weekend I took a long walk through downtown San Diego. I strolled in the warm sunshine along the Embarcadero and up through Balboa Park. During the walk I enjoyed the performances of several entertaining and very talented street performers. … Continue reading

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The difference between flyers, handbills, leaflets, brochures and pamphlets.

One interesting aspect of the modern English language is its abundant vocabulary. Often several different words can be found to express one idea or thing. But this can create confusion. What exactly is the difference between flyers, handbills, leaflets, brochures … Continue reading

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The best material for a sign, exhibit or poster.

Which material would work best for your sign, exhibit or poster? There are several types of board that can be used for directly printed or mounted graphics. Foamcore, Ultraboard, Gatorboard, Plasticore… The names sound very similar, so what makes each … Continue reading

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