Tag Archives: graphic design

Which font conveys the most authority?

Both writers and graphic designers want to make an impact. They want their words to seem truthful and authoritative. The written word is a form of communication that tends to convey authority, but which font does this best? Here’s an … Continue reading

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Take a tour of your local print shop!

Here’s a great idea. Ask for a tour of your local print shop! Printers are usually happy to show prospective or existing customers the workings of their facility. Exposure to every aspect of printing–from graphic design, to the offset printing … Continue reading

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Fun ideas for your company newsletter.

No one likes a boring newsletter. So add fun, flavor, and something unexpected! Of course, everyone must read the latest about your terrific products or services, outstanding employees, exciting upcoming events, important company news and announcements… But an occasional smile, … Continue reading

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Smartly designed signs increase business.

It might be hard to believe, but according to the Small Business Administration, fifty percent of a small retail company’s business can be attributed to its signage. First impressions are extremely important. People who observe a sign outside a business … Continue reading

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The best color combinations for a sign.

Visibility is the most important element in outdoor signage. Signs, banners, posters and other graphics meant to be easily seen and understood at a distance should use a simple, contrasting color scheme that stands out clearly. According to the Outdoor … Continue reading

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Allegra San Diego announces merger with Billeigean.

Allegra Marketing – Print – Web – Mail, San Diego is pleased to announce their merger with Billeigean Printing & Direct Mail, effective December 20, 2012. This merger combines the unique strengths of both companies, providing customers with a broader … Continue reading

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Color influences emotion in graphic design.

Human action is determined in large part by emotion. And emotion is influenced by visual stimulation. The perception of different colors has been shown to affect both mood and behavior. So it makes sense that the selection of color in … Continue reading

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