Tag Archives: marketing ideas

Smart budgeting for business marketing.

Your marketing dollars should deliver the most bang for the buck. So you must budget smartly. First, determine the amount you plan to spend. While it varies by company and industry, typically a marketing budget amounts to 3-5% of total … Continue reading

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Promotional items that create a bad impression.

A well-chosen promotional item is a fantastic way to effectively advertise your business. Placing your logo or slogan on a valuable, useful or unusual product ensures that your brand will be remembered. But it’s essential that your marketing campaign produces … Continue reading

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Ways for your company to make news.

Social media may be making its way into the mainstream, but public relations strategies that target traditional media haven’t been blown out of the water quite yet. Here is a handful of ways for your company to make news: Look … Continue reading

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Examples of creative vehicle wraps.

While doing some web browsing, I happened upon a page that features images of spectacular vehicle wraps. Using a really creative wrap, one can instantly attract attention…and trick the eye! It’s possible to make a car or truck appear to … Continue reading

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Marketing beyond print: games, podcasts, video, flash mobs.

You’ve distributed flyers. You’ve handed out business cards. You’ve sent out newsletters. You’ve printed t-shirts and bumper stickers. You’ve wrapped your vehicle. What else can you do to creatively market your business? Have you considered creating an online game, a … Continue reading

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Marketing with greeting cards.

Here’s a unique and highly-effective marketing idea: send greeting cards! Everyone hates junk mail and bills. What a joy to check your mail and find a beautiful greeting card! We love to receive greeting cards from family and friends, and … Continue reading

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