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Tag Archives: marketing
Make your business pitch in a San Diego elevator!
Opportunities to pitch your business, product or service in San Diego are endless. After all, there are hundreds of elevators! Exactly how do you formulate an effective elevator pitch? Think of your pitch as a quick verbal summary of your … Continue reading
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Tagged business, communication, entrepreneurs, marketing, networking, sales, san diego, san diego business, small business, success
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Errors to avoid when writing business copy.
Nothing damages credibility like poor writing, or a careless error. Your company will not be portrayed in a good light if blunders show up in your copy writing. You’ve spent hours crafting a careful message, so don’t be impatient with … Continue reading
Posted in Uncategorized
Tagged advertising, business, communication, editing, grammar, language, marketing, publishing, small business, writing
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Free marketing consultation for your business.
Does your business or organization require a comprehensive marketing analysis and makeover? The experienced professionals at Allegra Marketing – Print – Web – Mail, San Diego would be pleased to help you. Learn how you can achieve your business goals … Continue reading
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Tagged advertising, business, direct mail, entrepreneurs, management, marketing, printing, promotions, sales, san diego, small business, success
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How to find media outlets for a marketing campaign.
Do you want to grow your business? Are you contemplating a marketing campaign using local media, but don’t know where you might advertise? To find useful information on prominent local media outlets, check out the following: –Wikipedia.org offers information on … Continue reading
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Tagged advertising, business, commerce, communication, entrepreneurs, magazines, marketing, media, newspapers, small business
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How to prepare for a successful trade show.
Trade shows are an excellent opportunity to make sales, build relationships and collect qualified leads. To prepare for your successful participation, you should consider following these steps: 1. Set specific goals. Have a plan outlined with measurable goals. Are you … Continue reading
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Tagged brochures, business, conventions, flyers, marketing, promotions, sales, small business, success, trade shows
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Increase the online visibility of a small business.
When potential customers search the internet, do they immediately see your business? Or do they see the competition? Today, it’s essential to have high visibility online. Particularly if you’re a small business. To be successful, consumers must find you. Millions … Continue reading
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Tagged advertising, business, internet, marketing, seo, small business, success
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A business marketing lesson from street performers.
This weekend I took a long walk through downtown San Diego. I strolled in the warm sunshine along the Embarcadero and up through Balboa Park. During the walk I enjoyed the performances of several entertaining and very talented street performers. … Continue reading
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Tagged advertising, business, business marketing, communication, customers, marketing, sales, san diego, small business, success
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Free marketing information for small businesses.
Facebook can be a valuable source of practical information. One San Diego company has transformed their Facebook page into a free, convenient marketing resource for small businesses. Follow this Facebook page and you’ll receive frequent articles and in-depth information concerning … Continue reading
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Tagged business, facebook, free, marketing, san diego, small business, social media, success
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The difference between flyers, handbills, leaflets, brochures and pamphlets.
One interesting aspect of the modern English language is its abundant vocabulary. Often several different words can be found to express one idea or thing. But this can create confusion. What exactly is the difference between flyers, handbills, leaflets, brochures … Continue reading
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Tagged advertising, brochures, business, flyers, marketing, pamphlets, printing, small business, trade shows, writing
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Smart budgeting for business marketing.
Your marketing dollars should deliver the most bang for the buck. So you must budget smartly. First, determine the amount you plan to spend. While it varies by company and industry, typically a marketing budget amounts to 3-5% of total … Continue reading
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Tagged advertising, business, direct mail, management, marketing, marketing ideas, sales, small business, strategic marketing, success
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